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Oconto Beer is coming back to stores, taverns as soon as Ale Asylum's schedule allows

March 14, 2019



OCONTO – Oconto Beer is coming back soon.

“The earliest it could be on shelves as cans or on tap is next week,” Oconto County Historical Society President Peter Stark announced at the city Sesquicentennial Kickoff Reception on March 11.

“It may be not until late March or early April, depending on Ale Asylum’s production schedule,” he added.

The historical society and the Madison-based craft brewer reached an agreement last month for Ale Asylum to produce its Pilsner under the Oconto Beer nameplate in six-packs and kegs.

Stark and Oconto City Council member Jean Feldt, who also heads the tourism committee, unveiled a poster heralding the return of the namesake beverage.

Oconto Beer posters should start appearing in stores and taverns this week, he said.

More: Buying an Oconto 150th coin includes chance at prizes

RELATED: Oconto Beer makes a comeback to celebrate city's 150th year

The society, which trademarked the Oconto Beer name and logos two years ago, had wanted to bring the beer back for the city’s 150th anniversary year. OCHS secretary Teresa Bake and Oconto Area Chamber of Commerce president Ron Hayes worked on the project for six months.

“We feel Ale Asylum’s Pilsner product is as reasonably close as we can get, so we hope you will like it as much as the original, for those of us that vaguely remember the original,” Stark said.

Oconto Beer was brewed in the city in a plant on Superior Avenue (where Neroco is now) for 110 years until 1967.

The historical society, which registered the defunct Oconto Beer trade name two years ago, will receive a portion of sales, Stark said.

“We think you will like the new Oconto Beer, and sincerely hope that it’s a success,” Stark said. “Who knows, maybe it will lead to bigger things.”

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